Transparent AV pricing for corporate event planners in Los Angeles. We bill day rate, not project rate. The same math on every quote. You can audit it. Most AV companies hide pricing because it gives them room to mark up. We publish ours because we don’t need that room.
Here’s how AV pricing in Los Angeles works at ProCore: day rate × billable days. Crew billed at published rates by role. Sub-rentals at cost or with a disclosed markup. No bundled “project fees,” no “logistics surcharges.” Every line on your quote is something specific.
Once the gear is on-site, you shouldn’t pay daily for it to sit there. Standard mapping:
| Calendar days | Billable rates |
|---|---|
| 1 day | 1× |
| 2 days | 1.5× |
| 3 days | 2× |
| 1 week | 2.5×–3× (scales with event size) |
Bigger orders = fewer billable days. The math is on every quote.
Both follow California labor law. Both are printed on the quote.
Every show, every service tier — our crew is on-site early enough to complete a full systems check before doors open. The hours required are scoped to your event and printed on your quote. No “we’ll figure it out when we get there.”
Tiers scale by event size and operational complexity, not by premium-ness.
Any tier is available for any event. You pick how much of the work you want us doing.
Setup, systems check, strike. Your team operates the show.
Best for: events where your team can run the room
Set & Strike PLUS our techs operate the show.
Best for: complexity outpacing in-house capability
Full pre-pro: 3D renders, technical direction, custom ROS.
Best for: galas, keynotes, brand launches
Pre-production beyond standard scope (extensive 3D renders with multiple revisions, ROS authored from scratch for complex programs) and post-production work (video editing, recap reels) are billed as separate line items. You’ll see them on the quote.
Crew is one of the biggest variables in AV pricing in Los Angeles, and most shops won’t show you the math. We do. Hourly rates published in advance. Same rates on every quote. We charge $15 over what we pay our crew — that’s how payroll, taxes, and admin get covered. That’s it. No padding.
Why our crew rates land lower than most premium LA shops: we don’t pad. Markup is the small fixed amount above. The crew is being paid; we add what handles the back-office work.
| Role | Rate |
|---|---|
| Technical Director / Show Caller | $100/hr |
| Project Manager | $100/hr |
| Role | Rate |
|---|---|
| A1 — FOH / Monitor Engineer | $70/hr |
| A2 — Audio Tech / Stage Crew | $60/hr |
| Role | Rate |
|---|---|
| V1 — Video / Graphics Operator | $70/hr |
| V2 — Video Tech | $60/hr |
| Camera Operator (Standard) | $70/hr |
| Camera Operator (PTZ Systems) | $70/hr |
| Live Stream Engineer / Operator | $70/hr |
| Role | Rate |
|---|---|
| L1 — Lighting Operator / Programmer | $70/hr |
| L2 — Lighting Tech | $60/hr |
| Role | Rate |
|---|---|
| LED1 — LED Wall Operator / Programmer | $90/hr |
| LED2 — LED Wall Setup / Strike | $55/hr |
| Role | Rate |
|---|---|
| R1 — Lead Rigger | $105/hr |
| R2 — Rigging Tech | $60/hr |
| Role | Rate |
|---|---|
| General AV / Setup / Strike | $55/hr |
| Forklift Operator | $50/hr |
| Warehouse / Loading / Unloading | $40/hr |
| Truck Driver / Delivery / Pickup | $40/hr |
OT and DT bill at the standard role rate plus the same $15 markup.
Three real AV pricing examples from Los Angeles events we’ve produced, anonymized. These are the totals our clients paid — not “starting at” estimates.
Event Type
Annual nonprofit conference
Venue
Major downtown LA hotel
On-site
5 days (load-in, 2-day program, strike)
Production scope
General session (LED wall, audio, video, lighting, staging) + 8 breakout rooms + foyer audio + DJ setup
Tier
Show-Day Production
Total client paid
$69,463
Event Type
Milestone nonprofit gala
Venue
Major LA cultural venue
On-site
3 days (load-in / show / strike)
Production scope
3-wall LED setup, stage 32'×24'×3' with wings, line array audio, lighting, rigging, pipe & drape, outdoor video
Tier
Designed Production
Total client paid
$133,653
Event Type
Multi-day tech conference, travel
Venue
Resort property, ~340 mi from LA
On-site
6 days (travel + setup + 4 show days + strike)
Production scope
General session 11.5m × 3m LED wall in ballroom + full GS audio/video/lighting + LED riser stage + 3 breakout rooms
Tier
Show-Day Production + travel
Total client paid
$58,500
Travel costs (truck, crew per diem, hotel) included in total
The variables you should expect on a real quote:
Want real AV pricing for your event in Los Angeles? The best place to start, if you’re 30+ days out, is a Show Reality Check — a free 30-minute call where you walk us through your event and we identify the 3 things most likely to go wrong, plus what to do about each.
No pitch on the call. No catch. If you don’t leave with three useful things, you don’t leave with anything wasted either. See how we work for the full process.
Day rates and crew rates change over time. The numbers above were last verified May 14, 2026. Final quote always governs.
