Honest answers to the AV questions event planners actually ask. Written by the people running the gear, not the people selling it.
A practical framework for comparing AV production quotes when every proposal looks different. Five sections to check before choosing a vendor for your corporate event.
Your Run of Show is a great planning document, but it’s a terrible AV document. Here’s what’s missing and how to fix it before your next event.
Hotel AV companies pay 30-40% commission to the venue on every invoice. When that math works for you, when it doesn’t, and how to negotiate before you sign.
I talked a client out of spending $11,000 on an LED wall last month. Here is how to know when LED earns its price and when projection is the smarter call.
What an LED wall rental actually costs, broken down by size and pixel pitch. Real ranges from 95 ProCore builds, plus the line items vendors hide.
Most wireless microphone problems at events have nothing to do with the mic. The real cause, what RF coordination looks like, and 4 questions to ask.
The 10-to-15-percent rule is real, and it’s quietly wrecking events. Why the percentage question is the wrong question, and what actually drives an AV budget.
A practical framework for comparing AV production quotes when every proposal looks different. Five sections to check before choosing a vendor for your corporate event.
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Phoenix runs ProCore Productions in Los Angeles. Twelve years in live event AV, a few hundred shows in the rear-view, and a strong opinion about what good production actually costs. Everything on this page is written from the production floor, not from a desk.
