Honest answers to the AV questions event planners actually ask. Written by the people running the gear, not the people selling it.
Day rate vs project rate AV pricing. Why day rate is the transparent model, what’s hiding in flat-rate quotes, and the question that tells you which one you actually bought.
Pixel pitch viewing distance, explained with the AVIXA formula, the 10x rule, and real corporate scenarios. What pitch to pick at 20, 40, or 60 feet of viewing.
Projector rental in Los Angeles for corporate events. Real lumens math, ceiling-height limits at LA hotels, laser vs lamp, and what a clean quote should include.
The warehouse looks perfect on Instagram. Exposed brick. Twenty-foot ceilings. Polished concrete that reflects string lights like a Brooklyn loft. The same
Day rate vs project rate AV pricing. Why day rate is the transparent model, what’s hiding in flat-rate quotes, and the question that tells you which one you actually bought.
Real LED wall power, cabling, and rigging requirements. NEC-compliant circuit math, ANSI E1.21 rigging standards, CARB-rated generators, and the venue conversation that prevents a black wall mid-keynote.
Stage rental in LA from 8×8 risers to mobile stage trailers. The 30-inch permit threshold, hotel ballroom load-in math, ADA ramp formula, and decision tree planners actually need.
A $4,000 dry-rental quote and a $12,000 AV production company quote are not competing for the same job. Most planners think they
A real guide to rooftop AV in LA. Wind, power, permits, sound bleed, costs, and the four production rules we don’t break on a rooftop event.
Three quotes for the same event vary 3x. Why that happens, what’s actually different inside each one, and a practical checklist to put them on equal footing before you sign.
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Phoenix runs ProCore Productions in Los Angeles. Twelve years in live event AV, a few hundred shows in the rear-view, and a strong opinion about what good production actually costs. Everything on this page is written from the production floor, not from a desk.
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